KingBee Activation

Dong Du Bright Torches - Vina Kyoei Steel

Service
- Activation
- Event/Press Conferences

 

Challenge: To remind customers of Vina Kyoei Steel in the South of Vietnam as a top quality and friendly brand.

 

Solution: To hold an CSR campaign with an online writing contest for teachers to recommend outstanding students for scholarships and a trip to Japan, complimented by other education supporting offline activities.

 

Duration: 6 months from July to December

 

 

Achievement:

 

Press conferences with MOET Director, 30 media, business partners and 100 students. We visited 17 schools in Dong Thap, Can Tho, Soc Trang, An Giang and Vung Tau cities.


Gave gifts to 81 students and 08 weekly article prizes, donated 04 new libraries to 04 active schools and 140 scholarships worth of VND 190 mio.

 

Dong Du Bright Torches with KingBee Marketing IMC

 

Dong Du Bright Torches with KingBee Marketing IMC

 

Transported, arranged boarding and lodging to HCMC for 350 students and teachers from 18 provinces with VND 2,100 mio. Prizes and scholarships given (18% raised from community).


35 prizes for the writing contest winners.


160 scholarships given to selected students.


160 "Whole-hearted Teachers" prizes.


Organized "Dong Du Journeys" to Japan for 09 students and 01 teacher

 

 

Marketing service by KingBee

 

Marketing service by KingBee

 

Marketing service by KingBee

 

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