KingBee Activation
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Sampling and actvation campaign with Washington Apple

Service
- Sampling
- Activation

 

Challenges: To build consumers' trust in the quality of Washington Apple and to enhance the values for both growers and consumers.


SolutionsActivation and sampling at 24 supermarkets in 6 cities at weekends to hit the highest number of target audience with games educating different healthy dishes made of apples and sales in-line.

 

Sampling and Activation campaign with Washington Apple

 

Sampling and Activation campaign with Washington Apple

 

Gian: 

- Improved consumers' knowledge about Washington Apples and how to distinguish them from others via leaflets and PGs' consultancy.


- Increased the usage of apples with a variable menu of foodstuff made of apples in the mini games.


- Strongly impacted on sales of Washington Apples: Conversion Rate 2.7% and sales increase 160%

 

Sampling and Activation campaign with Washington Apple

 

Sampling and Activation campaign with Washington Apple

 

Sampling and Activation campaign with Washington Apple

 

Sampling and Activation campaign with Washington Apple