KingBee Activation

SoYumm wholesales support

Service
- Sampling
- Activation
- QC/Merchandising Audit

 

Survey: Wholesaler Survey

Target: Learnt the root causes behind the blocking status of whole sales to So Yumm sausage

We take a survey to reach 5W-questions: What brand w/s like best? Why w/s like? What & How they earn profits? Why w/s refuse SO? What do they want? With focused wholesales in 7 district at centre and suburb region in HCMC: 3, 7, Binh Thanh, Go Vap, Tan Phu, Thu Duc, Hoc Mon. The methods is randomly visits with sales team for sales status, financial focused interviews for profitable mechanics, close & semi structure questions , mystery shopping, interviews with formers and staffs.

Solution: 

KingBee built up the concept of interventions which aims to recruit mass wholesales actors to involve actively in distribution system and counter proposed trade policies.

 

Deployment: 

KingBee use the Real time location Solution to double-layer supervision via Mobile Apps for each PG & Supervisor to ensure quality. 

• Cloud technology facilitating real-time-location, easy to use
• Smartphone data entry in photo & figure/text, all reports synchronized to central system, high accuracy and less data input
• Accounts for brands to view real-time reports online
• Support on analytics, report generation and management alert for better tracking
 
 
PG's job description:
• Merchandising & Display at Wholesalers’: 
• Support on Sales-in, Sales-out  & Data collection
• Compliance
 
 
Sup's job description:
• Each Sup will have an assigned round map, changed daily
• He can only check in the system when he is at the site (GPS already keyed in system)
• Check and make real-time-location report in photo, figures & text from his mobile app:
     - Behaviour/attitude of PGs
     - Working procedure of PGs
     - Uniforms  & POSM
     - Results and reports by PGs
 In case finding any violation during the implementation, Supervisors will ask for:
     - Adjustment directly with the PGs
     - Inform PM for fixing POSM if necessary, major issues 
• Remind and learning will be made in the next team meeting to avoid repetition.
• Check time: randomly 10% for 15 minutes/site
 
 
 
 
KingBee Activation Campaigns (2) Wholesalers Sales-Out Support at Wet Markets