KingBee Activation

PG in-line - NewZealand Apple, Cherry and Cali Grape

Service
- Sampling
- Activation

 

Challenges: Educated consumers how to distinguish these products imported from New Zealand from other sorts and push sales across country.

 

Solution: Trained and deployed 1400 man-days of PGs-in-line at 100 supermarkets of 10 chains all over the country to do sampling, consult and sell to consumers.

 

Activation-PG in line with New Zealand Apple

 

Activation PG in-line with NewZealand Apple

 

Solution:

 

- Gained product awareness of 280,000 consumers by sampling and consulting

 

- Increased sales volume by 130 %

 

Activation PG in-line with KingBee and NewZealand Apple

 

Activation PG in-line with KingBee and NewZealand Apple

 

 

Activation PG in-line with KingBee and NewZealand Apple

 

Activation PG in-line with KingBee and NewZealand Apple

KingBee Activation Campaigns (2) Wholesalers Sales-Out Support at Wet Markets