KingBee Activation

Activation - Sales promotion - PR Campaign with SoYumm Sausage

Service
- Trade Sales
- Activation

 

Challenges: To strengthen consumers' experience by impressive BTL activities to push sales for So Yumm - a new sausage brand by Jupiter Foods (Indonesia)

 

Solution: 

- Sampling and direct sales to consumers for 14 days at 08 main markets around HCM City, ended with the activation: visit of So Yumm's Brand Ambassador – Comedian Hoai Linh to the top retailers and his lead of consumer lucky draw at each market.


- PR on air, online and print

 

Activation Campaign with KingBee and SoYumm

 

Activation Campaign with KingBee and SoYumm

 

Outcomes:

 

- 62000 hits around 8 markets in HCMC.


- Sales out 110% target.


- Active outlets increased by 120%

 

 

Activation with Hoai Linh

 

Activation with Hoai Linh

 

Activation with Hoai Linh

 

Activation - Sales promo - PR campaign by KingBee

viagra

 

KingBee Activation Campaigns (2) Wholesalers Sales-Out Support at Wet Markets